Arthur Ashe Youth Tennis and Education

Challenge: To formulate merchandising and branding strategies for a growing community-based tennis program.

TYMEL Solution:  TYMEL consulted with the client to create a distinctive brand, promotional products with an innovative logo and a custom apparel line that represents the integrity and values of the Arthur Ashe Youth Tennis and Education Center of Philadelphia.  According to the President, Kenny Holdsman, "The items that TYMEL provided have been top quality, well designed and visually appealing.  TYMEL is exemplary in the field of customer service, and on several occasions they provided products on a very short turn-around time without any difficulty."   The TYMEL team met with the client on several occasions to understand the vision and mission of the organization.  During our consultation, it was important to consistently incorporated the values and goals of Arthur Ashe Youth Tennis and Education Center into the TYMEL design and merchandise mix.  

Result:  TYMEL's creative approach and attention to detail provided solutions to the tennis center's new merchandising efforts.  The Arthur Ashe Youth Tennis and Education Center of Philadelphia line of apparel and products will launch fall 2011.